The blog

Guides to running your own Facebook and Instagram ads, written for the person paying for them. No jargon, no gatekeeping, nothing that needs a media buying background.

• How much do Facebook ads really cost for a small business?What you actually pay to advertise on Facebook and Instagram: daily budgets, CPM, the cost of an agency on top, and what a realistic first month looks like.Read
• Facebook ads agency or do it yourself? An honest comparisonWhen an agency is worth the money, when it is not, and what actually changes if you run your own Meta campaigns.Read
• Why is my Facebook ad not delivering? The six usual causesYour campaign says active but nothing is happening. Here is the checklist, in the order the causes actually occur.Read
• The Meta pixel, explained without jargonWhat the pixel does, why your ads are half blind without one, and how it differs from the Conversions API.Read
• CPM, CTR, ROAS: the only Facebook ads metrics worth watchingA plain-language guide to the numbers in your dashboard, which ones actually mean something, and which ones are noise.Read
• Your first Facebook campaign: a checklist before you press publishTen things worth verifying before your first euro is spent, in the order they cause problems.Read

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